Dove Beauty Bar Messages


Digital,Direct, product innovation

Dove is all about real beauty and in that sense every woman is unique.
Our idea? Let’s make unique Dove bars by writing personalised messages on them. 

It starts on Facebook where women are invited to write their messages on a Dove bar and send them to friends for real.

Our intention is to encourage women to write positive messages but of course, always having moderation to make sure no one would receive a nasty Dove bar.

Role: Concept, Copy, Art Direction, Design