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MTV Rock Day

 

MTV Rock Day

An interactive print ad, celebrating the International Day of Rock. Or is it?

To remind people that, like any other day, Santa Casa (one of Brazil's biggest public hospitals) needed blood donations, we partnered up with MTV.

At first glance, it's an ad from MTV celebrating this day. When you turn the page around, it becomes a blood donation reminder from Santa Casa.


01.  July 13. International day of Rock. MTV

01. July 13. International day of Rock. MTV

02.  Like any other day, we need your help. Donate blood. Santa Casa

02. Like any other day, we need your help. Donate blood. Santa Casa