Loctite Mosaic Sandals

 

Direct, product innovation


At first glance, this looked like an ordinary box of the famous Brazilian rubber sandals. However, this direct mail wasn’t about flip flops.

This was done to promote the Super Bonder FlexiGel , a unique glue that sticks rubber and preserves its flexibility.

To enjoy the gift, people had to stick all the pieces together, creating an exclusive pair of mosaic sandals. In the end, our target not only got to learn about the product but also use it for real in a fun way.


Role: Concept, Copy, Art Direction, Design