Alex + Hugo
mtv-thumb.jpg

Andrex + WaterAid

 

Andrex + WaterAid

To celebrate the International day of Rock, we proposed a partnership with MTV Brazil's newspaper.
At first glance, you'd see an ad signed by MTV celebrating this day, but when you turned the page around, you'd see an arm in the typical position
of a person donating blood to remind that as like any other day, Santa Casa (one of Brazil's biggest public hospitals) needed your donation.

 01.  July 13. International day of Rock. MTV

01. July 13. International day of Rock. MTV

 02.  Like any other day, we need your help. Donate blood. Santa Casa

02. Like any other day, we need your help. Donate blood. Santa Casa