International Day of Rock



To celebrate the International day of Rock, we proposed a partnership with MTV Brazil's newspaper.

At first glance, you'd see an ad signed by MTV celebrating this day, but when you turned the page around, you'd see an arm in the typical position of a person donating blood to remind that as like any other day, Santa Casa (one of Brazil's biggest public hospitals) needed your donation.

Role: Concept, Copy, Art Direction, Design