Dove Convincing Hannah
Integrated, Film, Print, Digital, Social
The brief was to launch the New Dove Compressed deodorant and explore the fact that 9 out of 10 women who tried it, loved it.
But (instead of doing just that and being boring) we thought it could be more interesting to actually focus on the one woman
who wasn’t so sure about it.
So we created a campaign to convince this last girl to love it too. As always with Dove, only real women (not actresses) were used. So the girls' real reactions and quotes were used throughout the communication.
We sparked the conversation with the TVC and print on key markets (UK, France, Germany, Argentina and Brazil) and their local
agencies continued the conversation on social media.
Print Campaign - UK market // Shot by Rankin
Print Campaign - Argentina, Brazil, France and Germany // Shot by Rankin
Role: Concept, Copy, Art Direction