Our brief was to get millennials to download an app. Yay.
But, instead of talking about this being the first Open Banking app from a high-street bank, we’ve focused on something people really care about: what you can actually do with it. Over a quarter of a million downloads later, it seems to be working.
Hero visuals were used both as static posters and digital out-of-home to take over key locations around the UK,
such as Canary Wharf, Liverpool Street, Euston, Manchester and Birmingham, as well as digital and social channels.