The Brownlee Brothers
Digital, sociaL, FILM
The Brownlee Brothers are Sony brand ambassadors (also known from an Olympic medal or two).
As part of the new Xperia X launching campaign, we were asked to create content featuring the brothers. So we created a series of short films telling the brothers' story through selected moments of their lives, from when they first started competing to everyday situations they get to share.
Along with the films, we also created social content by using memories and photos from their past in a way to enrich the story and engage with their fans, showing a different side from the athletes. This content and the films will be posted by both Sony Xperia and the brothers until the start of 2016 Olympics in Rio.
Role: Concept, Copy, Art Direction