Avon Violence Uncovered

When people think about domestic violence, there’s a natural association with bruises and scars. But Avon in partnership with Refuge wanted to change this perception and show that it can happen deeper into the skin.

To create awareness that domestic violence can be emotional and happen in many other ways, we share the real story of Gemma, a woman who has been through it all.

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Inspired by Instagram’s Sensitive Content Filter, we grabbed people’s attention by leading people to believe they were about to see a woman covered in bruises.

What we revealed, again making the point that violence can happen deeper in the skin, was Gemma’s spotless face.

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